By The Editor in Chief

Switzerland based Freename is disrupting the NFT domain space in a unique and revolutionary way. With Freename you essentially become a real Web3 Boss.

They allow you to create Web3 TLDs eg .4sale and every time someone buys an sld e.g Business.4sale the TLD owner essentially receives passive income as a Web3 Domain Registrar. Freename pays you 50% royalties on all sld sales. I personally own 10 TLDs (full disclosure) i.e : .4sale .₿itcoin .₿bitcoin .三thereum .4salenow .breakingnews .nftartist .4crypto .4bitcoin .ontheblockchain

I reached out to their CEO and he agreed to do this exclusive interview, which is the first public interview he is giving ever! So, this is historic. Kindly share this interview with as many people as you can, so that they too can learn about Web3 NFT domains and become Web3 bosses.

That said, this interview is not investment advice. Everyone should do their own research. I sincerely hope this exclusive interview will help you to learn about Freename and its unique business model.

I am not getting paid for doing this exclusive interview, in order to retain my journalistic autonomy. That is why I asked some really difficult questions, and I am very happy that Freename CEO Mr Davide Vicini did not dodge any of them, but answered everything in a professional and enlightening manner.

Freename TLD OWNERS are setting up a BILL OF RIGHTS FOR TLD OWNERS. What are your thoughts on this initiative because no other NFT Domains platform has such a BILL OF RIGHTS?

I really appreciate the opportunity to issue a Bill of Rights to ensure all our users of various things and to ensure that we will pursue a specific roadmap and approach which is 100% oriented towards our community needs and suggestion. We really think that users must be the center of the business model and not the way around. It will be a fantastic moment when we will issue our bill of rights.

You have an interesting background in Swiss banking and finance. How much does that background influence the direction of Freename?

I think it is not the background itself to influence the direction in which we are leading and managing Freename, but more the acquired skills from those industries. Learn how to be number analytical but also how to forecast. How to manage teams in a challenging industry where everything must move fast and perfectly. How to manage relationship with third parties and how to create partnerships or deal opportunities. Banking and Switzerland is a synonym of “boring”, but also is synonyms of “Reliability” and “Transparency”.

You are Italian, and Italy is known for its innovative classics like Ferrari sports cars. Is Freename the Ferrari of NFT domains and if so, why?

I would like that =) however, Ferrari is a brand that very few people can have access and that devaluate in price constantly. Freename is not like this, Freename is accessible to all, and brings value towards time to the end user. Even if I like Ferrari, I will not peer Freename to Ferrari.

Freename TLD owners would like instant royalties and detailed royalty statements. When is this feature coming to Freename?

Absolutely yes. We are managing the royalties’ section also for receiving the Rewards from the Affiliate Process. In this manner we are also increasing the level of info displayed in the Royarlties section. This would be terminated and issued towards end of December.

Freename allows TLD owners to mint their TLD on a Blockchain of their choice. You are the first company in Web3 to offer this. How did this concept come about?

The main concept lies behind our name “Free”. Freedom to choose, to act. It’s vital that we furnish an environment where users are centric, so why not give users the ability to choose the chains where to mint their TLDs or SLDs? I personally appreciate this and use different chains to do different things. So it’s one of those “Why no” questions.

Offering 50% Royalties to TLD owners is revolutionary. How did this business concept come about?

Also, a “Why no” question. We are speaking of Decentralization, of Democratization. This is it. Revenues must be divided with revenue generators and content creators. There is no other way in which we could see this. I have nothing more to add, it’s just fair like this. Web3 should be about transparency, fairness, and value sharing.

Some TLD owners say that 50% royalties are a lot considering Apple store takes 30% cut from app owners. Will you revise the royalty percentage in the future?

Firstly, thanks for comparing us to Apple!! Secondly, it’s two different business. In the apple store the apps are done by outside creators, while in Freename, the tech is all done by Freename. However, there is a spoiler I feel to give to you and all those who are reading this: We are launching in new year different account levels, which will have different Royalties levels, promotion levels and discount levels. So ultimately all these factors will adjust in a fair way to the account type and activity!

Is Freename a Data Harvesting company or are you purely an NFT domains company?

It’s a firm NO on this question. We do not retain any data from our users and costumers. The maximum we have the email with which you login into Freename. We do NOT have any credit card saved as we use a world known third party payment processor. So, NO, and we don’t intend doing so, nor profiting from this. Our business is Web3 Domains & TLD, not data.

How do you see NFT domains in say 10 years from now?
I would prefer speaking about Web3 as a natural consequence of Web2. NFT is just a form on which to use the underlying technology, and so far, strong use cases for NFT. If I think about Web3 in 3-5 years I see the same use curve of the Web2 adoption. Is quite logical, Web3 is not a totally different thing rather than Web2, is just the natural evolution in technology of the use we do of internet.

In 5 years there will be a lot of decentralized websites, decentralized applications, decentralized play to earn, decentralized social network. This is where we are going, all things that exists in Web2 but done better and in a decentralized form, which implies the use of Blockchain technology.